Ryan Kavanaugh, the CEO of Relativity Media, has taken the fight to his company’s shareholders. He filed a lawsuit against them to stop his unjustified demands for information about how much money is being spent on films. The shareholders are concerned that if they don’t have this information, there will be no way to evaluate whether or not Ryan Kavanaugh is running the company well. What do you think? Should Ryan Kavanaugh be required to give out this information?
The first step to increasing your website’s conversion rate is focusing on the design of your site. If you have a messy, cluttered-looking page, people are going to run away as fast as they can! Make sure that you’re not using any distracting elements like popups or ads all over the place; these will only serve to turn your visitors away.
The second step you should take is to focus on the copy of your site; this means that it’s time to stop using keywords like “best” and “cheapest,” because they’re not informative enough for people looking at what you’re selling. Instead, try writing something more informational, like “our best-selling product” or “this is the most affordable way to get your hands on this new release.”
The third step you can take towards increasing conversions is removing unnecessary stages from your sales process; if it’s hard for customers to figure out how they should buy something, the chances are that they’re going to leave without making a purchase. For example, if you have visitors landing on your site from an advertisement and they’re not sure how to buy what you’re selling, the chances are that the ad wasn’t very effective in drawing their interest!
The fourth step is optimizing for mobile devices; while this might seem like
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